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Machine Learning

Week Warsaw

Transform into a data-driven business with machine learning and AI

When:

02.10.2025

Where:

WARSAW

THE TIDES

Wioślarska 8

Experience Machine Learning Week Warsaw

The conference focuses on the practical application of predictive & prescriptive analytics, machine & deep learning, data & text mining, Generative AI & Agentic AI and related topics in business, industry, government, and other verticals, covering analytical and technical as well as economical and organisational questions on strategic and operational levels.

We provide a regional platform for the European data science community to share their success stories and insights with their industry peers. Our attendees are experienced data scientists, analytics managers and AI visionaries from manufacturing, logistics, marketing, e-commerce, finance, insurance, healthcare and many more sectors.

Early Birds available now!

1190 PLN net

ends 31st July

Newsletter

  • You’ll always be among the first to know when the program is online
  • You’re saving money because we remind you of the price breaks
  • You get to know our speakers even before the conference, because we present a selection of the sessions including speaker

Sign up now to receive news, insights, interviews and much more about Machine Learning Week.

    Key focus areas

    • Accelerate your transformation into a data-driven business with machine learning and AI.
    • Share success stories, in-depth knowledge and advanced insights with industry peers.
    • Combine Generative AI and Predictive AI for faster results.
    Join us to delve into the practical applications of:
    • Moving Fast from Predictive to Generative to Agentic AI
    • EverythingOps = DataOps + MLOps + DevOps + StratOps
    • From AI Tool Experimentation to AI Business Transformation
    • Beyond LLM: Multimodality, (Probabilistic) Reasoning, SML & more
    • FAIR Data & Responsible AI: more than GDPR, EU Data Act, EU AI Act
    • Practical Applications in Business and Industry

    Join the platform for the data science community to share success stories and insights with industry peers from manufacturing, logistics, marketing, e-commerce, financial and many more sectors. Don’t miss this perfect opportunity for in-depth knowledge-sharing, interactive expert discussions, keynotes, case studies, workshops and intensive industry networking.

    Deep dive into Generative AI, Predictive AI, and how they can work together to turbocharge your output. Join fellow data scientists, analytics managers and AI visionaries and leave with techniques for bigger wins, broader capabilities and MLOPs success.

    Agenda

    2. October 2025
    8:00 – 9:00 Registration and Breakfast
    9:00 – 9:05 Opening
    Moderator: Martin Szugat
    9:05 – 9:45 Opening Keynote
    Rethinking AI: Are We Climbing the Right Hill?
    OpenAI took an amazing idea – Transformers – and sold it like a dream: ask AI. Now every company has AI-something to sell, and every country is gearing up for the AI race, turning international research into a form of treason.
    But what if this madness could be our best chance to put aside the over-excitement about connectionism – without throwing away its amazing results – and think about the next class of problems worth solving? It’s time to rethink AI deeply – while we have the money – and start looking for damn good answers, not just good enough.
    Speaker: Allessandro Confetti
    9:45 – 10:15 Sponsored Session
    10:15 – 10:45 Coffee Break
      Track 1 – Case Studies
    Moderator: Ewa Nowakowska
    Track 2 – Deep Dives
    Moderator: Martin Szugat
    10:45 – 11:15 Accelerating Marketing Delivery: Axel Springer’s Journey to a Unified Next-Gen Automation Platform
    Nils, Senior Data Engineer, and Justin, Senior Data Scientist, guide you through this Case Study featuring Axel Springer, known for media ventures like the Polish Onet. They illustrate how initially isolated predictive use cases evolved into a next-gen marketing automation platform that accelerates campaign delivery and drives subscriber growth. Justin explains the analytics behind the first ML use cases for better customer targeting, while Nils details critical data integrations that transformed these insights into a unified Customer Data Chip and seamless automation architecture. This session demonstrates the power of data products and serves as a blueprint for marketing enablement.
    Speakers: Nils Paetsch & Justin Neumann
    Human-in-the-loop: Practical Lessons for Building Comprehensive AI Systems
    Machine learning models should not live in a vacuum. When a predictive model is exposed to the user to enrich a scientific or industrial workflow, incorporating human feedback is essential for the model to improve over time, overcome distribution shifts, and learn novel phenomena. We address the engineering challenges of building interactive active learning systems on a practical example of large-scale video analysis.
    Speaker: Miha Garafolj
    11:15 – 11:45 From Eye-Catching to Effective: Personalization That Actually Works in the Mol MOVE Loyalty Program at MOL Group
    What happens when a data team faces a choice between cutting-edge and commercially effective? Working within Mol MOVE, a fuel retailer loyalty program covering 10 CEE countries, we tested both and share our key learnings from those two projects in this session: 1) a hyperpersonalization project, where we conducted microsegmentation, used GenAI to create data-driven personas, and use them to write personalized message to these microsegments 2) a discount optimization project, where we used a traditional AI approach to determine what would be the optimal discount level for every customer in that specific segment.
    Speaker: Peter Szabolcs
    11:45 – 11:50 Short Break
    11:50 – 12:10 From Hypotheses to Conversions: Journey to First ML Models at Snaptrip
    Explore Snaptrip’s path to their first ML Models. How we combined techniques like siamese networks, NLP and ensemble of multiple models in order to achieve conversion improvement on their website. We will describe how we tackled data drift in resource limited environment. You will walk away with description and real tips of practical ways to manage many experiments, and achieving balance between simple and complex approaches.
    Speaker: Marcin Szymaniuk
    Hijacking Attacks against DP Federated Split Learning
    Split learning and differential privacy are technologies with growing potential to help with privacy-compliant advanced analytics on distributed datasets. This session will show applying a recent feature space hijacking attack (FSHA) to the learning process of a split neural network enhanced with differential privacy (DP), using a client-side off-the-shelf DP optimizer. It will show the results of the attack and discuss its implications.
    Speaker: Grzegorz Gawron
    12:10 – 12:30 Causal AI at Scale: Personalization of Push Notifications for Millions of PAYBACK Users
    In high-scale mobile engagement, sending too many push notifications can alienate users, while too few can limit ROI. We built a causal AI system leveraging GCP to predict the optimal notification frequency for each user based on their behavior and characteristics. By estimating heterogeneous treatment effects through causal forests and validating through A/B testing, we developed a personalized frequency model that maximizes user interest and minimizes fatigue. This talk shares our journey from business constraint to scalable AI-driven solution that now serves millions of users daily
    Speaker: Dr.Alexander Khachikyan & Arkadiusz Slowik
    12:30 – 14:00 Lunch Break
    14:00 – 14:45 Keynote
    14:45 – 15:00 Sponsored Session
    15:00 – 15:30 Coffee Break
    15:30 – 16:30 Table Discussions
    You are surrounded by fellow data scientists and there is no better place to discuss and share our common problems – off the record, and in a small group of max. 12 people. These are your people – they understand your situation. Often rated the best part of the event, sharing your problems with like-minded professionals is your path to answers, a little empathy, and a stronger professional network.
    We will publish the topics and moderators of the roundtable discussions closer to the date.
    Table Discussions
    You are surrounded by fellow data scientists and there is no better place to discuss and share our common problems – off the record, and in a small group of max. 12 people. These are your people – they understand your situation. Often rated the best part of the event, sharing your problems with like-minded professionals is your path to answers, a little empathy, and a stronger professional network.
    We will publish the topics and moderators of the roundtable discussions closer to the date.
    16:30 – 16:35 Short Break
    16:35 – 16:50 From Reactive to Autonomous: Building Agentic AI at Feedly
    Most AI products today are sophisticated tools; powerful, but passive. At Feedly, we’re transforming threat intelligence from a reactive discipline to a proactive partnership with AI. This talk traces our journey from RSS feeds to agentic AI workflows, sharing real lessons from building and deploying AI features used by thousands of security teams. I’ll demonstrate how we evolved from keyword matching to semantic AI Feeds, then added generative AI capabilities that analyze, summarize, and create intelligence reports. More importantly, I’ll share our vision for the next frontier: agentic AI that acts as a trusted security colleague; continuously hunting threats, understanding organizational context, and taking autonomous actions.
    Speaker: Farah Ayadi
    Advanced Prompt Engineering and Beyond: Ingredients Needed for Working LLM Based Products
    We start with examples of advanced prompt engineering. Then we will show limitations of various approaches and iterate through retrieval techniques and verification. We’ll dive into Hyde and Colbertv2 for ReRank and better retrieval, and Chain of Thought for reasoning. Learn how LLMs can act as judges, balancing fairness and precision. We will also explore when it makes sense to use PEFT. We’ll tackle challenges like sneaky user behavior and testing non-deterministic outputs.
    Speaker: Marcin Szymaniuk
    16:50 – 17:05 TBA
    17:05 – 17:10 Short Break
    17:10 – 17:25 How Not to Get Burned: Security Lessons from Real-World LLM Deployments
    Many LLM projects fail to deliver secure, reliable results due to overlooked risks like data leaks, prompt injection, and poor governance. This session unpacks common security pitfalls through 10 real-world cases from finance to healthcare—then offers hands-on strategies for safer LLM design, deployment, and oversight. Learn how to align innovation with safety, compliance, and trust at every stage of the AI lifecycle.
    Speaker: Dawid Pacholczyk
    TBA
    17:25 – 17:45 TBA
    17:45 – 17:55 Wrap Up
    17:55 Reception in the Exhibit Hall

    Why attend?

    Machine Learning Week Warsaw is where real AI/ML gets done. Here’s what you’ll gain:
    • Global format, local stage
      For the first time in Poland, experience the renowned Machine Learning Week format – developed by Rising Media and trusted by the European AI community.
    • 100% practical content, 0% fluff
      Every session is a case study. Learn directly from real AI/ML implementations – what worked, what didn’t, and what’s next.
    • Network with real practitioners
      Meet data scientists, ML engineers, and AI leaders who speak your language – no hype, just real talk and shared experience.
    • Topics that matter right now
      From LLMs and Generative AI to RAG, ML Ops, EverythingOps, and the EU AI Act – get insights that are timely, relevant, and actionable.
    • One powerful day, maximum value
      No week-long commitment needed. Just one day packed with cutting-edge content, fresh ideas, and high-value connections.

    Machine Learning
    Week Warsaw

    Keynote Speaker

    Alessandro Confetti

    European Data & AI lead for Health Care,
    Life Science, and Tech
    ThoughtWorks 

    Alessandro started writing software when he was fourteen, and he has never stopped since then. After studying philosophy, logic, and working with healthcare data for his entire career, he joined ThoughtWorks in 2017 helping large organizations make sense of their legacy software and data. Since 2019, he has been an adjunct professor at Politecnico of Milan, and from 2022 also a Design School advisory board member. Currently, he’s ThoughtWorks European Data & AI lead for Health Care, Life Science, and Tech.

    Program Chair

    Martin Szugat

    Founder & Managing Director
    Datentreiber

    Founder and managing director of Datentreiber, a data strategy consultancy supporting companies to digitally transform to a data-driven business. He invented the Data Strategy Design method and provides a free Data Strategy Designkit. Prior to Datentreiber, Martin Szugat was managing director of SnipClip, an agency for social media marketing & analytics. With a degree in bioinformatics, he has conducted research in machine learning and worked as a freelance software developer, consultant & author. Since 2014, he is responsible for the Machine Learning Week (formerly known as Predictive Analytics World & Deep Learning World) conference in Europe as program director.

    Speakers

    Farah Ayadi

    Principal Product Manager
    Feedly

    Farah Ayadi is a Principal Product Manager at Feedly. She leads the development of AI-powered products that help intelligence professionals make sense of information at scale. Her focus is on translating AI capabilities into practical features that solve real problems for the enterprise users. With a background on product management and AI implementation, Farah is passionate about helping organizations transform technological innovation into sustainable business value.

    Miha Garafolj

    Senior ML Engineer
    Merantix Momentum

    Miha’s academic background is in Financial mathematics, in which he obtained a MSc from the University of Ljubljana. Already during studies he got pulled into applied ML, first using ML and other quantitative algorithms to help solve financial portfolio optimization problems, and later transitioning into computer vision. For more than two years, together with his colleagues in Merantix Momentum, he specializes in data-centric AI and designing human in the loop systems for their clients.

    Alexander Khachikyan

    Principal AI & Data Scientist
    PAYBACK

    Alexander leads the development and scaling of AI-driven products generating multimillion-euro impact across PAYBACK’s digital ecosystem. He holds a Ph.D. from the Max Planck Institute and teaches Machine Learning and Deep Learning at the Munich University of Applied Sciences.

    Justin Neumann

    Senior Data Scientist
    Axel Springer National Media & Tech

    Justin Neumann works as a Senior Data Scientist at Axel Springer National Media & Tech, the digital powerhouse of Europe’s leading publisher. He has architected and developed machine-learning solutions for customer targeting and marketing automation, accelerating marketing delivery and driving subscriber growth. Channeling his passion for technology, he continually refines data products that enable marketing teams to succeed. He holds a Master of Science in Predictive Analytics from Northwestern University.

    Ewa Nowakowska

    Partner and Leader of the AI Data Science Team
    EY Poland

    Ewa leads the AI Data Science Team at EY Poland and is a Partner at the firm. She holds a PhD in Computer Science from the Polish Academy of Sciences and degrees in Mathematics and Psychology from the University of Warsaw. With over 15 years of experience, she has worked on AI and machine learning projects in Europe and the US, supporting both global initiatives and client solutions. At EY, she focuses on building AI systems tailored to business needs and fostering collaboration across teams. She is also active in AI education and mentoring, particularly supporting young talent and women in tech.

    Dawid Pacholczyk

    Head of Data & AI
    Exadel

    Dawid Pacholczyk is the Head of Data & AI at Exadel, where he drives innovation in data and AI initiatives. He is also a researcher at the Polish-Japanese Academy of Information Technology, specializing in Augmented and Mixed Reality, with a focus on remote collaboration. He has co-authored key papers, including on AR applications and teamwork efficiency.

    Nils Paetsch

    Senior Data Engineer
    Axel Springer National Media & Tech

    Nils Paetsch, Senior Data Engineer, and Justin Neumann, Senior Data Scientist, work at Axel Springer National Media & Tech, the digital powerhouse of Europe’s largest publisher. Together, they drive subscriber growth and empower stakeholders and marketing teams to expand media businesses both in Europe and internationally.

    Szabolcs Péter

    Lead Data Scientist
    Digital Factory (Member of MOL Group)

    Meet Peter, a seasoned data scientist with a knack for unraveling insights. Beyond his technical prowess, he’s known for his passion for teaching, having enlightened hundreds on the intricacies of data science and data visualization. Currently, he serves as a Lead Data Scientist and trailblazer in AI solutions at Digital Factory, where he continues to push the boundaries of innovation. Join him at the conference for a blend of expertise, humor, and a shared love for both data and nature.

    Arkadiusz Slowik

    Data Scientist
    PAYBACK

    Mathematics graduate from the University of Warsaw with 2 years of end-to-end ML experience at PAYBACK. Multi-time hackathon winner and former enthusiast. Speaker and roundtable moderator at tech conferences, passionate about sharing practical insights and fostering discussion in the data science and machine learning community

    Marcin Szymaniuk

    CEO, Data Engineer
    TantusData

    Marcin is leading a team of seasoned engineers specialised in everything-data: Data Engineering, ML, ML-ops, and Cloud. Specialising in monetising big data for clients since the 07’s. Marcin is an expert in non-standard issues and those more run-down-the-mill that must be solved quickly and conveniently. His experience spans industries and various project sizes. However, his speciality remains in AI, and ML deployments.

    Machine Learning
    Week Warsaw

    Venue

    The Tides,
    Wioślarska 8, Warsaw

    Newsletter

    • You’ll always be among the first to know when the program is online
    • You’re saving money because we remind you of the price breaks
    • You get to know our speakers even before the conference, because we present a selection of the sessions including speaker

    Sign up now to receive news, insights, interviews and much more about Machine Learning Week.

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